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Efforts towards MBD

Young employees take on new challenges

The development of the NV simulator began with the passion of a young employee who wanted to contribute to the digitalization of development and Model-Based Design (MBD). This challenge transcended organizational boundaries and has now become a project that will shape the next generation. This time, we asked the core members about their current thoughts.

  • Connect Lab Section Chief Takuya Matsumoto
    Connect Lab
    Section Chief
    Takuya Matsumoto
  • Hiroshi Kashiwazaki, Section Chief, Idea Realization Lab
    Idea Realization Lab
    Section Chief
    Hiroshi Kashiwazaki
  • Idea Realization Lab, Amika Muraki
    Idea Realization Lab
    Amika Muraki

Fusion of sound, vibration, and simulation

What is this?

Matsumoto

This system simulates how people perceive sound and vibration while driving by reproducing the sounds and vibrations as if they were actually driving on a road. To make it useful in actual manufacturing, we aim to build a system that not only allows users to experience these sensations but also allows for modeling linked to design values.

What prompted you to start?

Matsumoto

Model-Based Design (MBD) is advancing in automotive development, and the idea started with the thought of how we could contribute to that.
During my research and studies, I became interested in "technology that focuses on human perception" in the automotive industry. Since our company possesses both a test bench system (RC-S) utilizing simulation and sound and vibration measurement technology, I thought that if we could build a technology that connects these with a simulator system that allows for tactile experience, it would be a solution that could also approach Model-Based Design (MBD). Initially, I started this alone, so the initial stages were quite challenging.

So you were alone at first?

Matsumoto

That's right. Initially, I started the research and investigations on my own, then combined it with the research that Kashiwazaki-san had been working on regarding sound recording and playback to create a system. Muraki-san, who recently joined us, is now using that system to examine affective evaluation and the creation of affective models. I'm really grateful for all the help I've received from both of them.

Kashiwazaki

We're not just working on this on our own; we also receive advice from people within the company, such as, "Couldn't we use this with existing technology?"

Muraki

I was truly grateful that so many people participated in the internal experiment we conducted previously.

Kashiwazaki

I received a lot of advice and feedback at that time as well.

Muraki

We have also had participants suggest ways to utilize existing technologies, and we have actually incorporated them into our sensory models.

  • Fusion of sound, vibration, and simulation

It seems that the number of supporters within the company is increasing, and the wisdom of various people is being incorporated.

Matsumoto

Yes. It often starts with casual conversation. I'm so happy that so many people are receptive and listen attentively, saying things like, "That sounds interesting."

Always stay positive, even while going through trial and error.

Do you all have specific roles and responsibilities?

Matsumoto

I don't have a clearly defined role at the moment. I believe that if it's something I'm interested in, there's no need to be confined to a specific category.

It seems like you have a system in place that encourages people to actively try out various things.
What were some of the challenges you faced in this project?

Matsumoto

I was originally in charge of mechanical design and had no experience with simulations or sound/vibration, so I struggled at first due to a lack of basic knowledge. I learned through trial and error, and although I made mistakes, I learned with the guidance of my seniors. I have a positive personality when it comes to things I'm interested in, so I enjoyed the learning process itself.

Kashiwazaki

My regular job involves contract sound and vibration measurements, and since this work primarily focuses on automobiles, I needed to study things like "what kinds of problems exist with sound and vibration in automobiles" and "which frequency bands are being dealt with." Therefore, I've been assigned many automobile-related measurements in my regular work as well, and I'm currently studying to improve both this project and my regular work.

Muraki

This isn't limited to this initiative, but since we don't manufacture the cars themselves, it can be difficult to imagine "what kind of system would be best for our customers," and that's something I personally find challenging. However, our senior colleagues have been involved in automotive development for many years, so I want to deepen my understanding by communicating with them and contribute to creating the optimal system for our customers.

Conversely, what were the good things?

Muraki

Sometimes I struggle to figure out how to approach something, but as I move forward, there are moments when I suddenly realize, "Ah, this is it!" and the path opens up, which makes me happy because I feel my knowledge expanding.

This is truly a moment of "opening up the unknown."

Muraki

That's right. This system is still a product that we're working on putting into practical use, so it's fun to think about what it will be like when it's actually implemented.

Kashiwazaki

I enjoy it most when I'm running the recorded data and the data generated from the models into the simulator. Sometimes I'm moved by how realistically it's been reproduced, and other times I think, "There's still a long way to go," and I really get to experience the fascinating aspects of human perception.

Matsumoto

I agree. Personally, I enjoy having friends and working on this together as a group of three.

Finally, could you tell us about your future plans?

Matsumoto

By utilizing models, we aim to create a system that can quickly design optimal parameters for each individual. In the future, I believe that personalized products will be in demand not only in the automotive industry but in various other sectors as well. I hope this technology can contribute to creating car interiors tailored to each individual's preferences.

Muraki

While emotional value is often referred to as "added" value, I believe it's crucial for realizing a richer life. Connecting sensibility with the physical world is extremely difficult, but I hope our system can play a supporting role behind the scenes in achieving that goal.

Kashiwazaki

I was surprised to find that we share the same views. I hope that our technology, which supports human-centered design, can help create things that enrich our lives.

  • Always stay positive, even while going through trial and error.