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My dream is for countries around the world, not only Japan, to become prosperous through our products.

Representative Director and President Yuji Okoshi
President and CEO
Yuji Okoshi

There has been an increase in exciting things within the company.

Ono Sokki has celebrated its 71st anniversary in 2025. This year also marks the 40th anniversary of my career at the company.
Looking back, the world has changed dramatically over these 40 years. When I first entered the workforce, not only were mobile phones rare, but personal computers were not as widespread as they are now. Now, we are on the verge of a reality reminiscent of a certain famous sci-fi movie featuring time machines. While there are still technologies like flying cars that have yet to be realized, it is astonishing to think that what once seemed like a dream is now becoming part of our daily lives... I feel every day that the world changes rapidly in this way.
In 2024, our company renewed its corporate philosophy. The mission I have set forth is to "open up the unknown and create the future." To achieve further growth towards becoming a 100-year company, I believe that the challenge of the unknown will continue across all industries. It will be essential for us to think of solutions and take action together with our customers towards the goals they wish to achieve. We aspire to be a company recognized as a partner by such customers (and society) and to be a company that they want to work with to realize their dreams.

I often tell my employees that I want to create a company filled with smiles. There are various jobs within the company, but I believe that being able to feel that they are "interesting," "exciting," and "rewarding" is the greatest motivation for business people. I think we have reached our 71st year because each of our positive employees has been active in this way.
It has been five years since I became president, and I feel that the company has gradually changed, such as through the introduction of a technology-based "lab system" that removes organizational barriers. Listening to the reports from our engineers every day, I find that the number of cases that make me think "that sounds interesting" is increasing, and I am genuinely excited.
We are a company blessed with wonderful customers and talented employees. That is my ideal "Ono Sokki."

Mid-term management plan to create the future together.

Mid-term management plan to create the future together.

In 2025, we launched a new medium-term management plan, Challenge Stage IV. For more details, please visit the medium-term management plan page, but the theme we have set is "Mastering measurement, challenging understanding, and connecting to the world." We aim for sustainable growth as a 100-year company. This is a plan to create the future together with our employees towards that realization.
There are two key points I would like you to pay attention to. The first is "Response to digital technology." In 2023, we started selling the "Benchmarking Report" for electric vehicles as a new business in the service-oriented business, and thanks to that, we have received positive feedback from our customers. This business is also creating a new virtuous cycle. By measuring with our own measuring instruments, new "product seeds" are emerging, such as "I want to measure this kind of place, so I want this kind of product." A cycle of goods to services to goods is being created.

We would like to connect this cycle to the in-house development of simulation software that can be utilized in the field of acoustic vibrations, which is our specialty. This means that we will focus more than ever not only on the sensing technologies we have cultivated over the years but also on software. We will similarly use the simulation software ourselves and continuously improve it. In the future, "sensing and software" will become our focal points.

The world has undergone significant changes, with the COVID-19 pandemic serving as a turning point. In the automotive industry, model-based development (MBD) without prototype vehicles has progressed, and customer preferences and working styles have also changed dramatically. Therefore, to further promote MBD, we plan to construct a new base called the "Chubu Linkage Center (tentative name)" in Toyota City, Aichi Prefecture, as a place for co-creation with customers who share the same aspirations. However, as the environment surrounding our company is changing daily, we will introduce "what we want to achieve at the new base" again when we reach a stage where we can discuss more concrete details.

The second point is "expansion of overseas markets." First, I would like to express my heartfelt condolences to those affected by the major earthquake in Myanmar that occurred in April 2025. Our base in Thailand was partially affected, but we hope to contribute, even in a small way, to the recovery of those who were impacted.

Our company currently has local subsidiaries in the United States, China, Thailand, and India, and we aim to expand our sales based on these locations. We want to support global manufacturing with the technological expertise in "measurement instruments" that we have developed over many years.

Aiming to be a company blessed with wonderful customers and employees.

Implementing SDGs initiatives that are different from those of other companies.

Implementing SDGs initiatives that are different from those of other companies.

Since our establishment, we have been able to reach this point supported by the automotive industry. Moving forward, it will be difficult to avoid "electrification of power sources" in response to the sustainable mobility society stemming from global warming issues. However, while several technological breakthroughs are necessary, the insights gained there should be applicable to other industries such as aviation. This is a very challenging endeavor for us.
In terms of such environmental responses, we are also focusing on the aspect of "carbon offset" alongside technical approaches. We established the "Environmental Strategy Promotion Office" in 2024 and are actively addressing this issue. Under the banner of "Ono Sokki Green Factory Activities," we have implemented various improvement measures at all domestic locations centered around the Utsunomiya Technical & Product Center, resulting in a 51% reduction in CO 2 emissions (Scope 1, Scope 2 *) in 2024 compared to 2022.
Additionally, we have entered into a partnership with Race Promotion Co., Ltd., the organizer of the All Japan Super Formula Championship (hereinafter SUPER FORMULA), and are working to achieve net-zero annual CO 2 emissions for participating vehicles using the J-Credit we hold. We hope to contribute, even in a small way, to the automotive industry that has supported us for a long time, and we are also contributing to the SDGs in motorsports, which is the highlight of the automotive industry.

Aiming to be a company where everyone can smile.

Lastly, my dream is that in five or ten years, through our products, not only Japan but countries around the world will become prosperous. I want to provide safety, security, and wealth through measurement instruments. I sincerely hope that not only our employees but also users and stakeholders around the world will be happy and smiling.

In recent years, the company has been steadily changing. I hope that each individual can derive results with a good sense of tension rather than feeling excessive pressure. Additionally, I want the company to support a mindset where employees take responsibility for their work out of their own will, rather than blaming others. I wish to unite with such employees to continuously take on challenges and create a future filled with smiles by "opening up the unknown."


*Scope 1: Direct greenhouse gas emissions from sources owned or controlled by the company (fuel combustion, industrial processes) / Scope 2: Indirect emissions associated with the use of electricity, heat, or steam supplied by other companies.