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Employee Discussion Meeting

Long-term vision realization project
~ The catchphrase is "I want to make the company better" ~

This project is an initiative to realize the long-term vision set forth by Ono Sokki. It originated from the "Strategic Marketing Project," which started in 2016 in conjunction with the mid-term management plan, and is an extension of that. This time, I casually asked about the activities of the key female members involved in it.

  • Korenari Mine, Section Chief, Sales Coordination Block, Sales Headquarters, Kyushu Sales Office
    Sales Headquarters
    Sales Coordination Block
    Kyushu Sales Office
    Section Chief
    Mieko Korenari
  • Leader of the Media & Design Office, Michiko Aoyagi
    Media & Design Department
    Leader
    Michiko Aoyagi
  • Executive Officer, Head of Management Planning Office, Akiko Hata
    Executive Officer
    Corporate Planning Department
    Department Head
    Akiko Hata

First, please tell us a brief personal profile and what motivated you to join this project.

Blue Willow

"I was a designer at a certain automotive supplier before, and I joined Ono Sokki in 2015, where I mainly worked on product design. However, in my current department, my work has expanded to include directing web and catalog design. I have been involved in this project from its launch through its third phase."

is accomplished

"I joined Ono Sokki in 2014 and started my career as a sales representative. At that time, I was the first new graduate female sales representative in domestic sales. I was assigned to the Chubu sales office, where I was in charge of suppliers.
Five years after joining, I temporarily left due to family circumstances, but returned in 2023. During the interview for my return, I learned about the activities of this project and felt that 'my previous experience might be useful,' so I joined from the fifth term."

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"After joining the company in 1993, I was initially responsible for the internal newsletter in the general affairs department. After that, I went through product planning and overseas sales, and I am currently serving as the head of the management planning office. I joined this project in its fifth term, and one of the missions of my current department is to compile the integrated report together with the members from the fifth term, which brings us to the present."

Please tell me about the things that left an impression on you in this project and what you would like to do.

Blue Willow

"During the third term, there were unclear aspects of our company's corporate philosophy, so we explored what we wanted to be by 2030 as a team and organized the relationship between the mid-term management plan and the corporate philosophy at that time. Unfortunately, we ran out of time and could not make changes to the corporate philosophy..."

This project is tasked with realizing our long-term vision, but the fact is that our mission, which is equivalent to our corporate philosophy, was not strictly defined in the first place.

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"We inherited the activities of Mr. Aoyanagi and rephrased the corporate philosophy during the fifth term, announcing it in January 2024."

is accomplished

"As I mentioned earlier, the reason I feel that my previous job experience can be utilized is precisely because of this idea of 'having a corporate philosophy as a foundation.' It was deeply ingrained at my previous job on a practical level."

A corporate philosophy is that important, isn't it?

is accomplished

"It is clear that we are working to achieve the company's mission, so for example, when opinions clash with someone, we can return to the question, 'So, what is our mission?' I believe we were able to have very constructive conversations."

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"In terms of the direction the company should aim for, this has been a part that I have been feeling uncertain about for a long time. When I joined the company, the founder, Giichiro Ono, was still present, so there was a unifying force for the employees... There is still a mountain of work to be done, but I believe that one of the major achievements of this project is that we have been able to indicate the path we should take through the new corporate philosophy. I also feel that the exchange of opinions and collaboration beyond boundaries leads to proposals for more flexible ideas and a shared desire to realize our vision together."

  • Long-term Vision Realization Project – The catchphrase is "I want to make the company better".

Strategic Marketing Project – The Evolution of the Long-Term Vision Realization Project

year 2016 2017 2018 2019 2020 2021 2022 2023 2024
Medium-Term Business Plan Stage I Stage Ⅱ Stage III
Event Name Strategic marketing project
(Project I linked to the mid-term management plan)
Long-term vision realization project
(Strategic Marketing Project II-1 to 3)
Long-term vision realization project
(Strategic marketing project III-1 to 3)
Main Activities ★Acoustic Vibration Market Study
⇒SV Strategic Marketing Project
★Automotive Industry Market Study
⇒AIB Strategic Marketing Project
★Development of "Vision 2030"
★Market and Technology
★Organization and Structure
★Ecosystem
★SDGs and Issue Setting, etc.
★Branding
(Rebranding in 2022)
★Sustainability
★Relationship (from 2023)
★Innamarketing
★Integrated report creation (from 2023) etc.