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Benchmarking Report (AVAS Global Auditory Evaluation) for Sale
Test vehicle: BYD Seal / Xiaomi SU7

Report Summary

This report provides a cross-sectional comparison of evaluation trends across countries, and analyzes and organizes directions for improvement by focusing on the relationship between the results of actual sound perception evaluations and frequency characteristics. The results of this analysis will be offered as a product.
This analytical document organizes how sound is perceived in the global market and provides external insights to facilitate discussions across departments based on shared assumptions.

  1. We listened to the AVAS (approach alert sound) of seven types of electric vehicles online, and then analyzed the results of a survey conducted among 1,000 people in five countries (China, the United States, India, Germany, and Japan).

  2. We examined evaluation trends by filtering and categorizing data based on what is important to the buyer when purchasing a vehicle (design, price, performance, etc.) and what is expected from EV sound (quietness, active sound, etc.).

  3. An examination of the correlation between subjective evaluation and acoustic physical quantities.

Examples of publications in global auditory evaluation benchmark reports.

The report links the country, vehicle type, and audio file.

  • Examples of publications in global auditory evaluation benchmark reports.

The left figure shows a two-axis evaluation plane comparing the average values of all panels across five countries for seven types of proximity warning sounds. The right figure shows the country-specific preference rankings for the seven types of proximity warning sounds. In both cases, it is clear that there are distinctive characteristics in the evaluation process depending on the country.

Analysis report author: Koji Ishida, PhD (Director, Sound One)

A sample of the analysis report is available on note.

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Last updated: 2026/02/10