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Sound One

To a new landscape spreading from sound
~Sound One~

The group company Sound One is developing the Sound One cloud service, which is the first of its kind for the group. We spoke with Directors Gotou and Ishida about their experiences during the launch and future prospects.

  • Right: Goto, Director of Sound One, Left: Ishida, Director of Sound One.
    Right: (Inc.) Sound One Director Goto,
    Left: (Inc.) Sound One Director Ishida

What kind of service is Sound One?

Goto

This service is a new web application that combines our expertise in "sound" with "cloud services," allowing users to collect and utilize sound data in the cloud. The main feature is a function called the auditory survey (Audio Test), which enables users to conduct auditory evaluations online regarding how people perceive sounds emitted by products (such as alert sounds and operational sounds). Previously, auditory evaluations required gathering people in one location, but this service is completed online, reducing the effort and time involved in sound evaluation and allowing a larger number of participants. This feature is unique to our company and has been contributing to the creation of "comfortable sounds" in society since the service began at the start of 2023, in addition to addressing issues related to abnormal sounds in products.

Were there things that you were happy to be involved with at Sound One, and were there things that were difficult?

Ishida

When this business was still in the conceptual stage, I shared with customers that I wanted to create such a service, and I was pleased to receive positive feedback and empathy at that time, which became a support in advancing the development. However, since this service is something that has not existed before, I feel a sense of frustration in that we have not yet been able to widely recognize its value.

Goto

I am very grateful for the opportunity to advance our business under a free-thinking approach that is not bound by traditional constraints and fixed concepts. Recently, I have also come to feel that our environment is positively influencing our parent company, which is very pleasing. Taking on new challenges, like this service, comes with responsibilities and often involves facing unforeseen issues, which can be quite difficult, but I believe that these challenges are a natural part of the process.

Please tell us about the future prospects of Sound One.

Goto

Even when we talk about "people's perception of sound," the way individuals perceive the same sound varies, and preferences for sound can change depending on the region and age. I believe that previous sound creation efforts often did not fully address these finer details, but auditory surveys can be conducted globally through the web, allowing for deeper sound creation that can contribute globally, such as changing the sound of products based on country or region.

Ishida

Sound has a wide horizon, so we would like to develop our business not only in the industrial sector, which Ono Sokki has traditionally excelled in, but also in areas like art and entertainment, crossing boundaries through sound.

Goto

Yes, indeed. This service has room for growth both vertically and horizontally, and I feel that an incredibly wide view (possibilities) awaits us as we continue to grow. Please look forward to this sense of expansion in the future.

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