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MBD initiatives

Young Employees Taking on New Frontiers

The development of the NV simulator began with the passion of a single young employee who wanted to contribute to the digitalization of development and MBD. That challenge crossed organizational boundaries and has now become a project that will lead the next generation. We asked the core members about their thoughts today.

  • Takuya Matsumoto, Assistant Manager, Connect Lab
    Connect Lab
    Section Chief
    Takuya Matsumoto
  • Hiro Kashiwazaki, Assistant Manager, Idea Realization Lab
    Idea Realization Lab
    Assistant Manager
    Kashiwazaki Hiro
  • Idea Realization Lab Amika Muraki
    Idea Realization Lab
    Amika Muraki

Fusion of sound, vibration, and simulation

What kind of thing is this?

Matsumoto

This project aims to build a system that enables a simulator to deliver an experience as if one were actually driving on a road by realistically reproducing sounds and vibrations, allowing evaluation of how people perceive sound and vibration while in motion. Beyond merely providing a sensory experience, it envisions concrete application to manufacturing by modeling in conjunction with design parameters.

The trigger for launching the project

Matsumoto

The impetus for development came from Mr. Matsumoto’s idea of contributing to MBD (Model-Based Development), which is advancing in the automotive industry.
The starting point was his solo effort to investigate and research how to fuse Ono Sokki’s simulation technology with its sound and vibration measurement technology to create a new system focused on human perception. Later, Mr. Kashiwazaki, an expert in sound recording and playback, and Mr. Muraki, who is interested in affective evaluation, joined, forming the current team. Without setting strict role divisions, each member works autonomously according to their interests and expertise.

At first, it was just one person.

Matsumoto

Yes, at first I started the research and investigation on my own, then combined it with the research content on sound recording and playback that Mr. Kashiwazaki was working on to create a system. Mr. Muraki, who joined us later, is now examining sensory evaluation and the creation of sensory models using that system. I am truly grateful for the various help I have received from both of them.

Kashizaki

"We are not progressing solely on our own; we also receive advice from within the company, such as 'Could this be used with existing technology?'"

Muraki

I was truly grateful that many people participated when we conducted the internal experiment in the past.

Kashizaki

At that time, you also provided various pieces of advice, didn't you?

Muraki

Participants were asked to suggest the use of existing technologies, and some of these suggestions were actually incorporated into the sensitivity model.

  • Fusion of sound, vibration, and simulation

The number of supporters within the company has increased, and the wisdom of various people is being incorporated.

Matsumoto

Yes. It's often the case that casual conversations lead to connections. I'm very happy that many people listen positively and find it interesting.

Always moving forward while engaging in trial and error.

Is there a division of roles among everyone?

Matsumoto

There are no clearly defined roles at the moment. I think that if it is something I am interested in, there is no need for categorization.

It is a system that allows you to actively take on various challenges.
What difficulties have you faced in this initiative?

Matsumoto

I originally worked in mechanical design and had never been involved with simulation or sound and vibration, so I struggled at first due to a lack of basic knowledge. I went through trial and error and faced failures, but I learned while being taught by my seniors. I have a positive attitude towards engaging with things that interest me, so I enjoyed the learning process itself.

Kashizaki

I am usually responsible for contracted measurements of sound and vibration, but since this initiative mainly focuses on automobiles, I needed to study issues related to automotive sound and vibration and the frequency ranges involved. Therefore, I have been involved in many automotive-related measurements in my regular work, and I am currently studying to enhance both this initiative and my regular duties.

Muraki

This is not limited to this initiative, but since we do not actually make cars ourselves, it is often difficult to imagine 'what kind of system would please our customers.' Personally, I find that challenging. However, our senior colleagues have been involved in automotive development for many years, so I want to deepen my understanding by communicating with them and contribute to creating the best systems for our customers.

On the contrary, what were the good things?

Muraki

There are times when I struggle with how to tackle things, but as I move forward, there are moments when I suddenly see the way, and I feel happy about the expansion of my knowledge.

It is indeed a moment of "opening up the unknown."

Muraki

Yes, this system is still a product that is working towards practical application, so it's enjoyable to think about what it will be like when it becomes practical.

Kashizaki

I find it most enjoyable when I am feeding recorded data and model-generated data into the simulator. There are times when I am moved by how realistically it can be reproduced, and other times when I think, 'There's still a long way to go,' which makes me appreciate the fascinating nature of human perception.

Matsumoto

I agree. Personally, I find it enjoyable to have companions and to be able to work together as a group of three.

Finally, could you tell us about your future prospects?

Matsumoto

I want to develop a system that utilizes models to quickly design optimal parameters for each individual. I believe that in the future, personalized products will be sought in various industries, not just in automobiles. I hope to contribute to creating car interiors tailored to individual preferences using this technology.

Muraki

Emotional value is often referred to as 'added' value, but I believe it is important in realizing a rich life. It is very difficult to link emotion with the physical, but I would be happy if our system could serve as a supporting force in achieving that.

Kashizaki

I was surprised to find that I share the same thoughts as both of you. I hope to support technology that enriches our lives through manufacturing, as a means to support human-centered design.

  • Always moving forward while engaging in trial and error.