Market development on a global scale.
Block Manager
and
Overseas Business Promotion Group
Group Manager
Yudai Yoshida
Support for overseas local subsidiaries from the head office.
In the Mid-term Management Plan Challenge Stage IV, we have set "expansion of measuring instruments globally" as a measure for performance growth. To achieve the goals of this measure, it is necessary to clear the current challenges we face, such as insufficient market research and promotional activities, and delays in developing distribution channels, one by one. While it is important for overseas local subsidiaries on the front lines to advance these measures, we believe that closely coordinating between the Japan headquarters and overseas local subsidiaries, and establishing a system that can provide solid backup from the headquarters, will accelerate the flow towards achieving our goals.
As the first step, we are working on strengthening the "organizational structure" of the Japan headquarters. Until 2024, we belonged to the same block as the domestic sales department, but from 2025, we will become independent as the "Overseas Sales Management Block," allowing for more discretionary activities. Additionally, by dividing the single organization into the "Overseas Sales Group" and the "Overseas Business Promotion Group," we have created a system that allows for a greater focus on specialization in our respective tasks.
Furthermore, a new "Market Development Group" has been established within the Marketing Block. This department is responsible not only for exploring the potential of new markets within Japan but also for researching overseas markets and planning strategic products aimed at market development, with the goal of strengthening competitiveness in overseas markets.
By strengthening our organizational structure and working on region-specific measures together with overseas local subsidiaries, we will promote global expansion.
President
Hiroshi Yamaguchi
Ono Sokki Technology Inc. (United States of America)
Our company leverages its delivery track record and recognition within Japan to conduct sales activities primarily targeting Japanese automotive-related companies and the machinery industry. In particular, equipment for production lines sees a high rate of repeat orders, forming the foundation of our sales. When domestic customers establish new facilities at overseas locations, it is common for them to introduce equipment similar to that at their domestic sites. By closely collaborating with domestic sales and sharing information, we propose appropriate system upgrades and contribute to the smooth establishment of our customers' local facilities.
In recent years, inquiries from Mexico have been increasing year by year, while in North America and Europe, investments in EVs have become more active, leading to a trend of reduced investment in engine-related areas where our company has excelled. Moving forward, we will maintain the trust we have built with our customers over the years through sales activities that also utilize DX, while also working to uncover new needs.
Managing Director
Kazunari Kuwaki
Ono Sokki India Private. Ltd. (Republic of India)
India has surpassed a population of 1.4 billion, becoming the world's largest nation, overtaking China. It is also expected to surpass Japan in GDP soon, becoming the fourth largest economy in the world. Alongside this growth of the country, the Indian industrial sector is also predicted to grow sustainably. At the same time, it is believed that the automotive industry, which has been our main target, will see an increase in production numbers, leading to further demand for measuring instruments.
In order to achieve growth in line with this market expansion, we will first focus on strengthening our sales network. We will shift our sales channels from direct sales to customers from our company to sales through agents, particularly focusing on building relationships with agents that have sales channels with local companies in India. Furthermore, in accordance with the product strategy of our mid-term management plan, we will narrow our main target market to measuring instruments for shipment inspection on manufacturing lines, and work towards expanding sales.
Managing Director
Yuu Kumakura
Ono Sokki (Thailand) Co., Ltd. (Kingdom of Thailand)
In Southeast Asia, the localization of advanced technology in the measurement field and the development of human resources are challenges, and solving these is believed to lead to the growth of the entire manufacturing industry and the enhancement of market competitiveness.
As a partner supporting the development of local industries, we are promoting measures centered on improving service capabilities. By introducing management systems to streamline operations and utilizing the resulting capacity for dialogue with customers, we will build a system that accurately understands needs and makes more appropriate proposals. Additionally, by accumulating and utilizing knowledge, we will establish a system that can flexibly respond to potential challenges. In the current Thai market, we will enhance repair and inspection services, provide support in the local language, and strengthen collaboration with headquarters and agents to create an environment where customers can confidently introduce and utilize products, supporting the acquisition of measurement technology and its establishment on-site.
Through this series of initiatives, we will contribute to solving local challenges and the development of regional industries.
Executive Director and General Manager
Takahiro Abiru
Ono Sokki Shanghai Technology Co., Ltd. (People's Republic of China)
Recently, in China, the rapid spread of EVs has accelerated, and the EV industry has expanded to boast the top market share in the world. Along with this, the demand for quality improvement measurements has increased among related parts manufacturers, especially motor manufacturers, transitioning from qualitative to quantitative evaluations. Additionally, the automation of production equipment has led to an active demand for pass/fail judgment, particularly from inquiries in the South China and East China regions, where there are many motor manufacturers.
At our company, we aim to strengthen our sales activities by leveraging our staff's problem-solving capabilities in our areas of expertise, such as sound and vibration, and line judgment equipment, in collaboration with local agents. Furthermore, not only in measurement instruments but also in custom testing equipment and services, we will utilize opportunities to visit sites to solve problems and propose systems that comply with standards, striving to be a company that can accurately respond to measurement needs.