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Message from the Board of Directors

Our medium-term management plan, Challenge Stage IV, outlines four key initiatives: 1. Growth Strategy, 2. Performance Improvement, 3. Structural Reform, and 4. Growth Investment. The directors in charge of each area will discuss the intent behind their strategies and their aspirations for implementation.

  • Message from the Board of Directors

Leveraging digital technology and co-creation to drive growth.

  • Area of responsibility
    Area of responsibility
  • Takahiro Anchi Director, Senior Executive Officer, in charge of Customization and Engineering.
    Director, Senior Executive Officer
    Custom Order & Engineering Division
    Takahiro Anchi
  • Director, Senior Executive Officer, Head of Measurement Equipment Division: Akira Tsukagoshi
    Director, Senior Executive Officer
    Responsible for the Measurement Equipment Area
    Akira Tsukagoshi

Pursuing the essence of measurement (Takahiro Anchi)

Ono Sokki 's mission is "to break new ground and create the future." To fulfill this mission, we must not simply focus on "measuring," but rather elevate our perspective to that of our customers, understanding the fundamental reasons why they want to measure. This is also the reason why we pursue engineering services. By putting ourselves in the user's shoes, we can understand the essence of things, and by feeding that knowledge back into the company, we can develop products that truly contribute to society. And it is this experience and those products that drive our growth.

Currently, in automotive development, our main area of focus, model-based development (MBD) utilizing digital technology is advancing. While we have previously excelled in the realm of actual measurement, we aim to contribute to the simulation phase as well. Therefore, we ourselves are actively engaged in MBD and intend to promote measures that demonstrate a thorough understanding of its essence.

In 2024, we also worked on developing a "clamp-type torque meter" that actually went through that process. The idea, which we arrived at from a user's perspective, has been materialized and is now on sale as a product. This is truly an example of our long-term strategy of "creating customer value through a cycle of products → services → products." We will continue to actively create such positive cycles and use them to drive growth.

Collaboration with other companies is urgently needed (Akira Tsukagoshi)

To advance "1. Growth Strategy" and "2. Performance Improvement" in Stage IV of our Medium-Term Management Plan, it is crucial to take on new challenges and change the company's structure in ways we have never done before. However, there are limits to what we can do on our own, and a lack of resources could become a bottleneck to growth. Therefore, we will pursue "open innovation" as one of the options for achieving this.

The term "open innovation" encompasses a variety of approaches. For example, in "1. Growth Strategy," growth is promoted through a "product → service → product cycle," but when entering new businesses or acquiring new technologies in this process, incorporating ideas and management resources from other companies can sometimes yield better results. Also, in "2. Performance Growth," acquiring sales channels that we do not currently have is necessary to expand into new markets, and collaboration with other companies plays a crucial role there as well. This initiative is merely a facilitator, so we will proceed while coordinating with each strategy manager to determine the appropriate approach.

In addition to solving immediate challenges, it's also important to create new innovations by combining ideas from other companies with our own business. Furthermore, within the company, we want to work on building a cross-functional system where each individual can collaborate across organizational boundaries, leveraging their areas of expertise.

A company that supports manufacturing worldwide

  • Area of responsibility
    Area of responsibility
  • Director, Senior Executive Officer, Sales and Marketing Division, Hideaki Koike
    Director, Senior Executive Officer
    Sales and Marketing Department
    Hideaki Koike

Entering the global market

For a long time, our company has conducted business activities primarily in the domestic market. In Stage III, which was implemented by 2024, we pursued "strengthening overseas markets, mainly in the Asian region," as a measure for "2. Performance Growth." However, due to the prolonged restrictions on activities caused by the COVID-19 pandemic, approximately 80% of our sales are still domestic. However, in order to continue to grow our performance and achieve sustainable growth, we cannot reach our goals by targeting only the domestic market. Moving forward, it is essential to further accelerate our business development targeting the entire global market and contribute to manufacturing in many countries and regions.

Therefore, in Stage IV, under the theme of "Connecting the Power of Measurement to the World," we will challenge ourselves to transform into a company that supports global manufacturing by expanding the sales of our measuring instrument segment products globally. The measuring instruments that we are in the business of play a supporting role in the industrial sector. In regions aiming for economic development, we want to provide measuring technologies and products that form the basis for improving quality and productivity, so that we can not only grow ourselves but also become a presence that safely and stably supports global industries. Furthermore, the development of manufacturing in a country leads to the maintenance and expansion of employment. We would like to contribute to the expansion of local employment not only by supporting local companies but also by supporting companies that are expanding overseas.

Our specific strategies will primarily focus on "expanding our sales network" and "providing region-specific products." In terms of sales, "expanding our sales network" will involve strengthening relationships with local agents and partners at our global locations and building a broad local network, aiming to expand sales channels that would be difficult to achieve on our own. In terms of "providing region-specific products," we will not treat the market as a single entity, but rather cater to the different needs of each country and region, developing and selling region-specific products to increase sales. Furthermore, in terms of human resource development, we will promote the globalization of the perspective of our sales departments, both domestically and internationally. We intend to actively conduct sales training and other programs aimed at equipping our employees with sales skills that are applicable globally, including in Japan, without separating the market into domestic and international categories.

However, in order to advance these strategies, we must free up time and human resources to dedicate to new initiatives. Therefore, we will also proceed in parallel with building a "revenue-generating system" through the use of DX. By promoting the use of digital data, we will improve the value of the information we provide to our customers, and by utilizing DX and streamlining sales processes, we will create time that can be used to expand global sales and improve skills.

We believe there is still ample room for growth in the global market. In Stage IV, we will implement measures that we were unable to carry out until now due to the COVID-19 pandemic and other factors, and move forward towards the company we aspire to be.

Leveraging non-financial capital for growth

  • Area of responsibility
    Area of responsibility
  • Director, Senior Executive Officer, Human Capital, Finance, and Sustainability Promotion: Akiko Hata
    Director, Senior Executive Officer
    Human Capital, Finance, and Sustainability Promotion Officer
    Akiko Hata

Towards an organization where both employees and the company grow.

At our company, we set themes and numerical targets for each stage of our medium-term management plan, but what the company must ultimately aim for is to reliably secure long-term profits (long-term gains) that come after sustainable growth. In Stage IV, we have set forth "1. Growth Strategy" and "2. Performance Improvement" as the main strategies necessary to secure those long-term profits, and in order to support and promote these, it is essential to address sustainability, including human capital, to improve the management system, and to advance growth investments.

In Stage III, which was implemented until 2024, we promoted investment in human capital as part of "3. Structural Reform," one of the three key initiatives. In Stage IV, we intend to reposition these areas so that they are more closely related to our main key strategies, and we will work to make them a driving force in accelerating each of these strategies.

As an investment strategy to promote our key strategies, we will not only invest in fixed assets such as equipment and development investments as outlined in "4. Growth Investments," but will also focus on how to leverage non-financial capital (intellectual capital, human capital, social capital, etc.) that cannot be expressed in financial statements to drive growth. While the measures for growing a company vary from company to company, we do not use short-term profit generation or improvement of financial indicators as the measure of evaluation. Instead, we prioritize the company's long-term growth, which will ultimately lead to an increase in stock price and the generation of long-term profits, and we will create mechanisms to achieve this.

Responding to sustainability is one such example. In recent years, addressing sustainability has become a crucial element supporting the company's sustainable growth. Even if an initiative is included in the costs in the short term, we will actively pursue measures that are expected to contribute to the company's growth in the long term. Furthermore, in 2024, we organized the initiatives we had been continuously working on into a "Basic Sustainability Policy" and announced it as a policy. We believe that by clearly defining our direction, we can further accelerate our response to sustainability.

In particular, regarding human capital, we will promote the use of the talent management system introduced in Stage III and focus on human resource development and organizational development. For the company to grow sustainably, it is important that the organization moves forward in tandem, with each employee growing together with the company. Therefore, by utilizing this talent management system, we will make the talents (abilities) that each employee possesses visible and work to build a system that allows them to maximize those abilities. In addition, we have been implementing measures to make the company a place where employees want to work for a long time, and we will continue to improve the working environment and systems in parallel.

By steadily implementing these measures, we aim to become a company where employees can experience both personal growth and the company's growth and long-term profits as an organization.